Campaign: “Jive is…”

ROLE: Concepts, copywriter

Jive Software is actually multiple products that are used in many ways by hundreds of companies–which is why the task of explaining Jive in a headline isn’t easy. But that was the ask: a single headline, starting with “Jive is.” From this, we created the “Jive Is” campaign. By pairing brand recognition with our customers’ own words, we are able to describe all the unique use cases of Jive.

The final components included a hero video on the Jive Customer landing page (also below), ads, rebranded white papers, and customer videos.

This campaign ultimately became this SEO-focused “What is Jive?” video.



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