Campaign: “Jive is…”
ROLE: Concepts, copywriter
Jive Software is actually multiple products that are used in many ways by hundreds of companies–which is why the task of explaining Jive in a headline isn’t easy. But that was the ask: a single headline, starting with “Jive is.” From this, we created the “Jive Is” campaign. By pairing brand recognition with our customers’ own words, we are able to describe all the unique use cases of Jive.
This campaign ultimately became this SEO-focused “What is Jive?” video.