Jive T-Shirt

ROLE: Concepts, copy

An art director and I were tasked with creating t-shirts for new Jivers. After noodling on a few concepts, together we landed on this one, which incorporates the “JiveWorld” shape, which is familiar to Jivers. (When overlaid over a globe, it indicate all the places on the world where you can find both Jive offices and remote Jivers.) We decided it looked like a constellation and we made it float against a backdrop of stars. We then added the simple “you are here” line, right in the center.

I pushed for a tank top, but no one else was feeling it: