ROLE: Concepts, scriptwriter and producer
These videos were created to show on mainstage at JiveWorld, Jive’s annual conference.
These two video concepts were chosen over those pitched by external agencies. Originally only one video was wanted, but both concepts won over decision makers.
Work More Human tells the Jive brand story using concrete language and abstract visuals to tie into the conference theme, “the power of human connection.” It was created in advance of the event with the help of a Portland animator.
Jive Connects Us was created over the course of 2 days at JiveWorld to tell the brand story from the customers perspective. Drafted in advance and with the support of Jive customers, it brought up the energy of the room on the main stage on the final day of JiveWorld17.
This video was created over the course of 2.5 days at JiveWorld. Working with Jive’s videographer and its community manager, we were able to fashion a story that truly expressed the feeling of working within Jive from the customers’ POV. This labor of love debuted on the final day on the JiveWorld main stage.