I worked with art directors, product marketers, merchandisers, and SEO experts to write KEEN’s 40+ marketing emails/month and push our average open rates 26%+. Our team pivoted on a dime for sales email series, doubled down on our sends during the holidays, improved transactional emails, and more.
Art director: Blake Tarpley
I worked with a similar team to write KEEN’s website copy, which included 20+ module updates/month.
Digital Designer: David Clemente
Click to see larger images.