KEEN Product Descriptions

Role: Senior Copywriter

Every season at KEEN, I worked with product marketers to write descriptions, headlines, and tag lines for new products.

  • COLD SURF, WARM EARS.
  • COMFORT THAT’S OUT OF THIS UNIVERSE.
  • SAY HELLO TO NATURE IN 100% ORGANIC COTTON
  • THE TEE YOU’LL WEAR AGAIN AND AGAIN AND AGAIN
  • THE PEAK COLLECTION: ELEVATE TRAIL COZINESS.
  • RECYCLED NEVER GOES OUT OF STYLE.
  • TOWN-READY STYLE, OUT-OF-TOWN PERFORMANCE.
  • OUR TOP HIKER ASKED TO GO TO WORK WITH YOU.
  • OUR TOP HIKER ASKED TO GO TO WORK WITH YOU.
APRIL FOOLS’ DAY

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